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[2]á€Ñm³‚ÿž[°s 0lQqQsQû|f[ 0Yef[ž[õ'`yr¹p„v¹eÕl;ÿJ=ÿÿ-NýVؚI{Ye²€ ÿ2001 ÿÿ5 ÿÿ26. [3]Yga7YÿRNƉ҉ N 0lQqQsQû|f[ 0þ‹ zYef[9ei—Nxvz;ÿJ=ÿÿVnS^­d5uƉ'Yf[f[¥b ÿ2014 ÿ(3)ÿ118. Exploration of Occupational Ability-oriented  Public Relations Teaching Reform and Practice XIA Huiyi (Zhe Jiang Agriculture and Forestry University, Zhe Jiang, Lin an 311300) Abstractÿ The paper introduces the significance of teaching reform of occupational ability-oriented  Public Relations and it analyzes the current problems in classroom teaching of  Public Relations . Meanwhile the paper shows that  Public Relations course should be reformed in the following aspects: teaching content, teaching method and evaluation pattern, thus the students PR quality and practical ability will be truly promoted. Key wordsÿcourse reform; public relations; occupational ability  6e?zåegÿ2015t^12g05åe0 \O€€{ËNÿYga7Yÿ1984 ÿ ÿsYÿIl ÿ ÿYm_l4N‰[ ÿoRYeˆc ÿUxëX ÿxvz¹eTÿlQqQsQû|f[0 úWёy˜îvÿ 1. 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