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Difficulties and Methods of the Diversified Development of Cultural Industry Under the Background of the Internet FU Bin (School of Art Theory and Management, Sichuan Conservatory of Music, Chengdu, Sichuan 610050) Abstract: In the context of the current rapid development of Internet information technology, our country s cultural industry must conduct diversified development based on the diverse cultural needs of consumers, while meeting the needs of maintaining the competitiveness of Chinese culture and respecting the diversified ecological development concept of the cultural industry market. However, the diversified development of the cultural industry in the context of the Internet is still subject to various obstacles such as the inability to accurately grasp the needs of consumers, the lack of creativity in local cultural resources, the lack of human resources, and the imperfect regulatory system for the Internet cultural industry. In this regard, our country s cultural industry and workers should start their work from many aspects, rely on the support of Internet information technology to accurately locate consumers cultural needs, and dig deeper into local cultural resources. At the same time, it is necessary to cultivate compound talents and deepen the construction of the Internet cultural industry supervision system to provide a solid guarantee for the diversified development of the cultural industry. 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